Alfonso Nogueiro

Director General

Faconauto is the employer that integrates the official dealer associations of the brands of passenger cars and agricultural machinery present in the Spanish market. It represents the interests of 2,152 dealers on which approximately 3,551 companies at the second level of distribution (agencies and official services) depend.

12.30-13.00

Tuesday 17 November

New sales strategies for changing customers

The Covid-19 has opened a new way of selling in the automotive sector, which together with an increasingly changing consumer, is causing companies to adapt their sales strategy to new types of customers and new scenarios such as online sales.

  • Faconauto, Alfonso Nogueiro, Director General
  • Sumauto: Nicolas Cantaert, Director General